First-party data
In this guide we walk you through the basics of getting set up to gather and process first-party data – a crucial part of the marketing measurement mix.
Bespoke digital marketing training
We will work with you to create a digital marketing training program which matches the needs and skill level of your team, and fits with your timings and budget.
Benefits of training your team with Launch
Ensure you’re adhering to industry best practices
Accessible training delivered by a Google Premier Partner
Training pitched at your team’s level of expertise
Ensure your whole team has the same base knowledge
Our approach to training
First things first: we’ll get an understanding of your current knowledge level, so we can pitch our training at the right level. There’s nothing worse than investing in training, only to be underwhelmed at the level of detail, or overwhelmed by acronyms and jargon. We live and breathe digital marketing, but understand that not everyone does!
From there, we’ll understand what your business requirements are, what goals you need to track and achieve, and how you need to report your results. This is the core of the training, so the time we spend with you equips you to achieve measurable results that can be shared with your stakeholders.
What we look for?
Ahead of training, we go through a checklist to audit your website, looking for things like…
- Is Google Analytics deployed correctly?
- Is Google Tag Manager on the site?
- Is the website https?
- Is the website mobile-friendly?
- Does the website have base-level SEO in place?
- Are cookies being managed responsibly?
We’ll cover off any immediate concerns in the training, along with providing your team with the skills they need to improve their approach to digital marketing – giving you immediate, tangible benefits.
"Couldn't recommend Launch enough! Danny has been incredibly helpful and thorough with the support and advice he has given us, on hand to answer any questions I have quickly and in a way I can easily understand. I feel so much more confident in what I'm looking out for with search terms, keywords and making changes in our Merchant Centre feed."Abigail Cooper SD Hardware
Your funnel deserves better
Great results start with the right partner.
Find out what it’s like to work with a team powered by happiness – get in touch.
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Our work
