The 2024 CMO’s Guide to Peak Performance – Event Resources
About these resources
The overriding theme of the CMO’s guide to Peak Performance was: if you want to get peak right you have to get measurement right. Explore the resources below for expert guidance on how to refine your measurement strategy.
The event featured leading voices in the performance marketing industry, including Shruti Maheshwari from Google who guided us through how to navigate measurement during peak, John Readman from ASK BOSCO who talked us through how to formulate an attribution model, and a panel of CMOs from leading brands who debated metrics such as ROAS and how to fine tune your measurement approach to match your business goals.
Event videos
Attribution: which click wins?
Future of measurement: unlocking first party data
How experimentation & creative drives growth
Rethinking performance 'fireside chat'
Panel: what gets measured gets managed
Event e-books
CMO's Guide to Peak Performance
Rounding up each speaker presentation, key takeaways and a whole lot more, this is your definitive companion to The CMO’s guide to Peak Performance.
First party data checklist
First party data is an essential piece of the measurement puzzle. This guide will tell you how to optimise your first party data set up.
Definitive guide to brand bidding
This free download is your brand bidding bible, taking a concise look at the pros, cons, and how to’s of bidding on brand.