YouTube advertising agency

Why choose Launch for video advertising?

As a Meta Business Partner, Google Premier Partner (and one of only 22 agencies in the UK recognised as a Google Video Expert) we know how to make video work harder for your brand.

We combine creative storytelling with technical precision, using early access to new formats and features to give your campaigns the edge. Our team monitors performance closely, learning, refining, and optimising every step of the way so your investment keeps delivering.

From YouTube to social, our approach has driven exceptional results – and we’re ready to do the same for you.

Our video advertising services

Creative Assets

Whether you’re sitting on unused footage or starting from scratch, we’ll help you shape creative that fits your brand, your audience and your goals, making it work harder across every platform.

Campaign Management

We treat your campaigns as if they were our own. From setup to ongoing optimisation, our team works side-by-side with yours to keep performance sharp and strategy on course. You’ll always know what’s working, what’s changing, and what’s next.

Paid Media Strategy

Whether you’re building a video-first strategy or integrating video into your wider paid media mix, we’ll help you stay focused on what drives growth. By combining audience insight, creative experimentation and transparent measurement, we design strategies that make your video work harder.

Why use YouTube advertising?

YouTube is where audiences watch, learn and make decisions, making it a powerful space for combining storytelling with performance.

People are twice as likely to pay attention to video on YouTube as on other social platforms, and it continues to play a central role in the customer journey.

We help brands use that opportunity well: creating targeted, insight-driven campaigns that connect emotionally and deliver measurable results.

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A variety of video ad types to suit your strategy

Every brand, audience and goal is different. Your video strategy should reflect that. We’ll help you identify the formats and placements which align with your objectives, whether you’re building awareness, driving engagement or converting intent into action. From short attention-grabbers to storytelling sequences, our campaigns are designed to work together and deliver measurable impact. Read our guide to nailing your Youtube ad strategy.

Here are some examples of Youtube ad formats.

Skippable In Stream ads

We’re all familiar with skippable ads. You’re watching your favourite YouTube content channel and an ad appears which you can skip after five seconds. If you use a Cost Per View (CPV) bid strategy, you’ll only pay when a user watches the full video and not if they skip it.

In-Feed Youtube ads

In-feed video ads appear in places of discovery, usually the search results page or next to related videos as a thumbnail with a play button and CTAs. This is where people can click to watch your video or they may click to visit the website, or follow other CTAs.

Non-Skippable In Stream Youtube video ads

As the name suggests, these non skippable ads mean users have to watch them if they want to continue watching video where the ad appears.

Bumper Youtube video ads

Bumper ads are super short 6 second ads. These ads are not skippable and if used correctly, can be very good for brand awareness.

YouTube video ads – shorts

Finally, an ad format for YouTube shorts specifically! This type of video ad shows in the shorts feed between organic short posts. Users may skip the ad by scrolling past but if they scroll up again the ad will still be there, like a part of the natural feed.

Read our guide to nailing your Youtube ad strategy

"Their approach as an agency really stands out - they're positive, creative and always open and honest. What's more, they're genuinely fun to work with. Their results really do speak for themselves, and we can't thank them enough for their support over the years."

Rebecca Jackson Perfect Stays