Build brands and driving revenue across social channels.
Paid social strategy is becoming increasingly complex. Attention is fragmented across more channels than ever, audience targeting is over and the volume of creative needed is overwhelming.
Meanwhile marketing teams are under pressure to prove ROI while still finding new customers and building brands that people actually care about.
At Launch, we help you strike the right balance between prospecting and conversion to drive long-term growth, not just short-term spikes. Our campaigns combine creative that connects with your audience with data that fuels performance.
Our team build cross-channel strategies that work across platforms, audiences, and formats, adapting fast so your brand stays ahead of constant change.
We make paid social effective and measurable to drive growth today while building the brand recognition that lasts.
Facebook can still deliver great results when it’s done well. We’ll help you cut through the noise, reach the right audience, and turn attention into action with campaigns built on clear data and insight.
Instagram is where people discover, connect, and shop but standing out takes more than pretty pictures. We help you use creative, targeting, and data together to turn attention into action and build lasting brand impact.
Pinterest is where people plan, dream, and decide what to buy next. A powerful commerce platform which is often undervalued, we will help you show up at the right moment with creative and targeting that turn inspiration into action.
In the business of B2B? Then you’ll want to be on the world’s largest business stage. LinkedIn is where brands build credibility and drive quality leads. We help you use it smartly by combining precision audience targeting, creative for the right stage of the customer journey and tracking to understand what is converting best.
Sophie Allport’s marketing team was under pressure to deliver better marketing results with no budget increase, so they partnered with Launch on a performance marketing power plan. Testing across Paid Social helped us transform their creative approach to appeal to a target audience which converted through love of the product, not a discount price tag. The strategy paid off: in one month a 60% reduction in spend on paid social resulted in only a 13% drop in purchases, highlighting a strategy with impact.
45%
decrease in spend41%
above target ROAS60%
reduction in paid social spend
“We’ve been with Launch since last August and the sales performance is phenomenal. The traffic coming to the website from the paid and social areas is significantly ahead year on year, and ahead on budget. We’ve more than doubled traffic coming through from Meta and that traffic is converting across onto our site even though we’re slightly changing strategy at the moment and trying to engage people on a more premium price.”Steve Hammond Head of E-Commerce, Weird Fish
With 44% of UK consumers purchasing a product after seeing it on social media, it’s not a sales vehicle we’d be wise to ignore! But the realm of social media ads has many different spaces and some are more likely to deliver returns for your business than others.
With half of the UK population on TikTok, and over 1 billion global monthly users*, you would think it would be a no-brainer for many brands to run content on TikTok. There are, however, several barriers that are putting marketers off and getting in the way of businesses reaching a massive proportion of their existing and potential audience.
It’s easy as a marketer to get stuck in the tactical weeds, especially during the most hectic times of year such as Black Friday/Cyber Monday. The pressure to perform is real, but this paper is your invitation to take a breath, step back and take a holistic view of your performance marketing strategy.
Great results start with the right partner.
Get in touch to find out what it’s like to work with a team Powered By Happiness™