Mystic Mike’s predictions: What does 2026 hold for paid media?
By Mike Sharp, Operations Director at Launch That time of year is here. The time when I confidently predict the…
By Victoria Richards
With the announcement from Google that all standard Universal Analytics (UA) properties will stop processing new hits on July 1, 2023, we are launching a monthly GA4 bulletin to keep you on track for this big change.
Our Operations Director, Mike Sharp, will be leading this initiative, ably supported by Mr Data himself, Michael Patten.
The move from UA to GA will not be news to many of you, but now that we have a confirmed sunset date we can make sure that your business is GA4 ready.
July 2023 may seem a long way off, but there’s a lot to do – especially if you want comparable data from July 2022-2023.
In the meantime, we have lots of resources and expertise to tap into. Register for one of our two May events in Bristol and Exeter, where Microsoft and Google will join us to talk about the future of privacy and data.
You can also check out Michael’s recent blog on How to set up GA4 – and if you have any questions, feel free to get in touch with our team.
Sign up to our mailing list below to ensure you don’t miss a GA4 update!
