First-party data
As part of our first-party data checklist, you’ll learn…
- How to get your cookie banner in order to start collecting first party data
- What settings you need to change in your Google Ads accounts
- Tips for putting your first party data to work
We’ve also links and resources that will help you make sense of the current data landscape as we know it can be a lot to get your head around.
About this resource
We see it a lot: marketing campaigns built using customer data which isn’t fit for purpose. In a rapidly shifting data landscape it’s understandable that there’s confusion about what to measure and how.
So what if we told you there is one solid, dependable asset that will add integrity to your marketing data for years to come? We’re talking about first party data. In our free guide we walk you through the basics of getting set up to gather and process first party data while complying with privacy laws.
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