MORE PEOPLE = MORE COMPETITION
Let’s look at an example situation. Let’s take myself for example, I’m in my mid 30’s (I know I don’t look a day over 18!) I enjoy keeping fit with yoga and body pump. I have a huge interest in paddleboarding, I love interior design and before lockdown, we started looking at moving house. I shop online a fair bit with this increasing recently, from buying gifts from a boutique down the road to buying pants on ASOS, to purchasing workout weights on Amazon!
What am I being targeted with? I am seeing a lot of clothing adverts, I am seeing a lot of workout ads, I am seeing adverts for new home developments, I am seeing homeware adverts, I am seeing software adverts, I am seeing e-learning ads. All these companies are from different industries BUT they are competing against each other for my attention.