Valentines Day isn’t just for couples
Think outside the box, with Facebook targeting options, you have the option to find the exact audience you want! Valentine’s day is not just for couples, us brits splash out on friends, families and pets too! If you’re a business specialising in pet supplies, you could target pet owners, offering them a pet gift set. Or, if you’re a family resort, you could target parents with young children and give them a valentines offer. If you sell women’s beauty products, you could target mothers with teenagers and show them an offer for a teenage beauty present. Take some time to think about potential audiences and play with the targeting options in Facebook to find your perfect niche!
Your ad is only as good as your website
Every person that clicks on your advert through to your website wants to see a landing page relevant to that advert. For example, if you’re offering 20% off a particular product and they go through to a page that doesn’t show that offer, then you’re likely to lose that customer. You only have a short amount of time to catch the attention of the user, so make the deal obvious and give the customer an easy journey to convert.
Don’t forget to optimise
Check your Facebook campaign regularly to see what’s working. Some audiences may work better than others and some creatives may work better than others so test and learn to get optimum results!