Hints & tips
If you’re an ecommerce site, don’t miss out on this chance to boost your sales this Valentine’s Day. Here’s some things to think about before you get started with your Facebook advertising:
Facebook and Instagram are visual platforms so you need to put a lot of focus on your creative. Look at your creative, does it make you want to engage or click? Is it clear what the creative is about? Make sure you are also tailoring your creative for each placement – this will help improve your quality score (and the ads will look nicer!)
Don’t over complicate it
We see a lot of ads that seem to have an essay in the copy! Keep your messaging short and sweet, your creative should be doing all the talking. If you are running an offer, make it simple, make it easy for people to redeem.
Valentines might be a great opportunity to acquire some new customers. Don’t be afraid to loosen your targeting options during this time. The Facebook machine has become such a powerful tool and we’re seeing some great results by going broader.
Think about your objectives
We see a lot of accounts where advertisers are using conversion objectives to go after prospects, however, depending on your campaign length and type of product, you might want to consider bringing the objective further up the funnel. Think of the sales funnel, will these people buy off you on a first visit to your website? If the answer is no, choose a cheaper targeting option first such as landing page views, your remarketing campaign can then push them to buy with conversion objectives.
Budget, audience and frequency
If you have a short time to sell your product, you’re going to need to get your frequency up to a certain amount (this is a huge subject and the optimum frequency will depend on industry and campaign etc ) but make sure your audience reflects your budget and frequency objectives. Essentially, don’t try and target 45 million people with a £5 a day ad spend! You will NEVER reach a high enough frequency to get optimum results.