We were asked to support this pivot by accelerating website sales through our online advertising campaigns as online food shopping sales boomed with the start of lockdown.
Through our Google search, shopping and Social Media campaigns we aggressively went after market share, coming up against numerous big brand online food retailers that were all fighting for clicks.
We focused on the company’s brand values of sustainability, freshness, free delivery and supporting local fishermen while using the latest techniques in smart bidding to focus on getting sales at the lowest possible cost.
Danny worked fast to increase advertising through paid search (ppc), display advertising, and social remarketing, with a new suite of YouTube educational videos created about delivering sustainable fresh fish to your door.