The Cornish Fishmonger is a wholesale and online fish delivery company based in Cornwall, UK. They provide fresh fish wholesale to restaurants across the country and deliver to private households.
Activity period: 2020
Return on Ad Spend
Increase YOY
The Cornish Fishmonger (TCF) was started by Rob Wing and has earned an enviable reputation throughout the country for supplying top quality fish and seafood to the hospitality sector throughout the UK, including many of the nation’s top chefs.
When Lockdown began in 2020, TCF lost a significant chunk of its business almost overnight after the hospitality sector was forced to close. So, Rob needed to immediately pivot the business in order to become a 100% direct-to-consumer retailer.
We were asked to support this pivot by accelerating website sales through our online advertising campaigns as online food shopping sales boomed with the start of lockdown.
Through our Google search, shopping and Social Media campaigns we aggressively went after market share, coming up against numerous big brand online food retailers that were all fighting for clicks.
We focused on the company’s brand values of sustainability, freshness, free delivery and supporting local fishermen while using the latest techniques in smart bidding to focus on getting sales at the lowest possible cost.
Danny worked fast to increase advertising through paid search (ppc), display advertising, and social remarketing, with a new suite of YouTube educational videos created about delivering sustainable fresh fish to your door.
From March to May 2020, TCF’s online sales increased by 566%. This meant that they had to hire new staff, implement new packing procedures, and entirely redesign its internal systems to meet the demand.
Danny again, “Although the figures are amazing, lockdown was obviously a unique period for online food shopping. The real achievement for us was our collaborative approach with the client to closely monitor shopping trends and manage budgets to hit targets without overwhelming the business as it adapted to a new way of working.”
In just 38 days – from March 20th to April 27th – all online revenue for the entirety of 2019 was eclipsed.
Owner
The Cornish Fishmonger
“Danny and the team at Launch were fast to react and proactive in their support. We’ve enjoyed a profitable relationship with them for over 5 years but this year they proved their weight in gold.”
Account Director
Launch Online
“Lockdown meant that the customers were now driven to shopping online, people wanted their food delivered and wanted to eat healthily. So our job wasn’t to just find the customers, it was to attract the right customers who wanted to spend £100+ on quality produce, while trying to compete with huge national retailers. It meant we worked very closely with Rob and the team to manage volume and budget so they could fulfill those orders and keep to an affordable cost per sale.”
Launch Online is a Google Premier Partner offering Digital Advertising & Marketing services to clients across the UK & Europe with offices in Devon, Cornwall & Leeds.
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