Lead Generation with Google PPC – Case Study

Lead Generation Case Study – Property Client

Driving Immediate Enquiries for Residential Property Client

Activity period​: August 2020

Savills
42%

Decrease in cost per lead after 1 month

107

Expected Number of Leads

326

Number of Leads Delivered

The Challenge

Immediate requirement to drive quality enquiries through the individual building websites at the best possible cost per acquisition through Google Search, Display and Social advertising, with weekly reporting & client calls. No current tracking in place. No current advertising live. Budget £22k+ per month across the portfolio. High competition from Rightmove etc.

The Approach

Launch Online worked with the web developer to set up Google Tag Manager, Google Analytics, Google Ads tracking and set up all the goals to be able to accurately report on form fills, telephone calls and email link clicks. The team built out campaigns in Google Ads with individual budgets for each building after a kick off call to understand the individual building audiences. After launch there was fast optimisation to drive down the cost per acquisition and increase the number of leads. Every step of the way keeping the client informed & updated on the results.

The Results

Our aim was to drive leads at a max cost of £180 per lead, two weeks in our average cost per lead was £109 and after the end of the first month our cost per lead was down further, at an average of £59 with an increase of 57% in leads converting to show rounds, proving the quality of leads coming through.

Nigel Bosworth

Director, Residential Development

Savills

“Launch Online are a trusted partner. They provide specialist digital advisory support but also have the capability to execute the strategies that we develop with them, and to deliver measured and cost-effective results. They talk the talk, and walk the walk.”

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