We sat down with their team to review their strategy, and then developed a new plan to leverage the improvements in automation in Google Ads as well as looking at their paid media as whole. Elliot kicked off with a brand new Smart Shopping campaign after improving the product feed, which allowed us to drive sales on a limited budget with an impressive return on ad spend.
We also created their paid social media campaigns to run in parallel with our paid search activity, making the most from remarketing and increasing conversion rates as well as prospecting for new customers.
Our account manager, Elliot said; “We’re very proactive in the way that we work, we want to make sure that opportunities aren’t missed. I think our collaborative approach has really helped Farm Toys grow over the past two years.”