Why use YouTube advertising?
Did you know people are two times more likely to pay attention to YouTube ads versus social media? And three times more likely to pay attention to online video ads than TV?
With audiences increasingly turning to YouTube for their entertainment, there is lots of opportunity to get your brand in front of people more likely to engage. And if they don’t, you don’t pay!
With TrueView ads, you don’t pay for random impressions. You’re only charged when viewers watch or interact with elements of your video – so you only pay for viewers who are interested in your content. And you’re not limited to the videos just appearing on YouTube, they can appear on other publisher sites in the Display network.
Benefits of YouTube advertising:
Online video ads drive consideration, purchase intent, and sales
Reach people around the world with specific targeting
Only pay when someone engages with your ad
A variety of video ad types to suit your strategy
We’ll work with you to establish which ad types will align with your campaign goals and get you the best return on investment.
Your video ad plays before, during, or after other videos. After five seconds, the viewer has the option to skip the ad.
Video discovery ads invite people to click to watch a video. The video then plays on the YouTube Watch page or on your channel page.
TrueView for Action
TrueView for action campaigns help drive leads and conversions by adding prominent CTAs (calls to action) and headline text overlays to your video ads.
Bumper Ads are non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed.
So whether you’re looking to convert users, or creating initial interest with a brand awareness campaign, online video advertising is a fantastic way to achieve your goals.
Why choose Launch to manage your video advertising?
As a Google Premier Partner, we have vast experience managing advertising across Google’s platforms. We also get access to the latest betas and features to give your ads the edge over your competitors, so you can be assured our experts will use all the tools in their arsenal to drive results
Balancing both the creative and technical aspects of video advertising, we’ll keep a keen eye on campaigns as time progresses, tweaking and changing to make sure things are moving in the right direction.
In fact, we did some testing with video advertising on YouTube and Facebook and got great results – and we can do the same for you.
Our video advertising services
Not sure where to start with creative? We can take a look at any existing content you have, as well as suggesting new formats that we’ve seen success with.
We can do everything from set-up, to management, and reporting to give you peace of mind that your investment is in good hands.
Paid Media Strategy
Whether specific to video advertising or the full spectrum of paid media, it’s always best to have a plan to stay focused on your goals. As paid media experts, we’re here to help.
Launch Online are hands down one of the best agencies I've had the pleasure of working with. Their passion and forward-thinking strategies never disappoint. We are challenged by everyone at Launch which makes us a better internal marketing team.
Ian Lewis - Digital Marketing Manager - Aria Resorts