Instagram isn't just for the coffee-loving, snap-happy among us.
It's the perfect platform to drive engagement, deliver powerful brand stories and make your products go viral with visuals that stand out.
Why use Instagram advertising?
Nearly one in three internet users are on Instagram, making it a leading platform for capturing audiences and increasing brand awareness.
Instagram is almost unrivalled in its ability to tell compelling visual stories, drive brand interest and cultivate connections with your audience. Of course with Facebook as its parent, you’ll also benefit from precise targeting and actionable insights, so optimisation and improvement is built-in to the process.
Benefits of Instagram advertising
Increase brand exposure
Target key customer personas
Learn more about your audience
Drive sales with social commerce
Different ad types to support your sales success
Thanks to its visual nature, Instagram supports both image and video advertising in most places on its app. You’ll also have the option to introduce multiple assets in Collections or Carousels too – the opportunities to customise and target are practically endless.
Display images, videos, Carousels (slideshows of up to 10 images) or Collections (ecommerce collections of multiple products) as users are scrolling their feed – make sure your assets are thumb-stopping!
Showcase images or video to display in-between stories. Make your content look more ‘natural’ and less like an ad for the best results.
Explore ads show after a user views an image or video within the Explore tab – a great way to engage users while they’re looking at relevant, trending content.
Get your videos in front of your audience with IGTV ads. Like with television, these ads are shown during the video. They should be designed for vertical viewing.
With the success of TikTok and Instagram’s own Reels, advertisers can now create their own 30-second ad reels. Like with Stories, Reels work best when they resemble native content – so audio is important!
With its very own ‘Shop’ tab now, social commerce is here to stay. With the experience becoming increasingly more seamless, users will be able to buy your products straight through the app – giving ecommerce brands even more opportunity for success.
Why choose Launch to manage your Instagram ads?
With over six years of Instagram advertising experience, we know how to get the best out of this engaging platform and align it with your wider marketing activity.
Because we’re one of the leading Facebook and Instagram ads specialists, we get access to the latest training resources and a dedicated Facebook and Instagram account manager – enabling us to put you ahead of your competition.
We’re lucky to have some brilliant technical and creative experts in-house, so you’ll get the best of both worlds to support your growth on Instagram here at Launch.
Our Instagram advertising services
New to Instagram marketing, or need help boosting your Instagram performance? Our team will work with you to develop a long-term strategy focused on your KPIs.
Want expert support to drive sales through your Instagram page? Our in-house experts can set up and manage your paid Instagram activity every month, reporting each month on performance to give you full oversight.
Get some external perspective to support your Instagram activity – we’ll analyse your account and make recommendations for your next steps, aligned with your goals.
We had already made some great traction in reaching vegan audiences, but with limited marketing capacity in this sector we knew we had to reach further. Launch took the brief and ran with it and within four months we have already seen a substantial uplift in visits and conversions.
Rebecca Miles - Head of Communications - Buttermilk