While video ad content must be hosted on YouTube, video ads can appear on YouTube and on video partner sites and apps across the Google Display Network, including on tablets and mobile devices. Available video ad formats for YouTube include: TrueView in-stream ads, TrueView video discovery ads and bumper ads.
Why YouTube advertising?
- People are 2 x more likely to pay attention to ads in YouTube vs social media
- People are 3 x more likely to pay attention to online video ads vs TV
- 95% of ads on YouTube are viewable and 95% are watched with sound on
With TrueView ads, you don’t pay for random impressions. You’re only charged when viewers watch or interact with elements of your video. The benefits of this payment method is that you’e only paying for viewers that are interested about your content unlike a CPM basis where you pay every-time your ad is shown. TrueView also allows you to reach a large volume of people as you’re not limited to the videos just appearing on YouTube, they can appear on other publisher sites in the Display network.