Microsoft Ads cover the Yahoo Bing Network which accounts for around 30% of searches in the UK so including Microsoft Ads in your online strategy can increase your audience and reach. Typically, advertising costs are lower because there is less competition but don’t assume your competitors aren’t on there. Android devices and Windows computers in most cases, come preloaded with Bing as the default search engine so their presence is across all devices.
Even though AdWords campaigns can be imported into Microsoft and mainly due to the fact that the audiences are different between one platform and the other, these won’t always perform in the same way. Which means that there will be a settling and adjusting process of the account when first created and we will ensure to optimise your campaigns with a results-driven mindset.
Let us set up your Microsoft Ads campaign for you or optimise your current campaign.