LINKEDIN ADVERTISING

The number one social business network.

Relationships matter more than ever, as today’s professionals seek out ideas and insights from the people and brands they trust. They devote a lot of time to reading news and keeping in touch with their networks through LinkedIn.

What makes a good LinkedIn campaign

LinkedIn has emerged in recent years as a powerful asset for B2B marketers. It’s become the go to social networks for anyone attempting to reach a B2B audience. The network is becoming the perfect place to drive conversions, raise brand awareness and educate potential prospects on your services.

There are three main ways you can advertise through the network:

Text Ads – These ads have the potential to appear in multiple places such as within a user’s inbox or on the side or bottom of the LinkedIn homepage.
Sponsored Stories – While others ads on LinkedIn show up on the sidebar or at the tops of pages, sponsored content appear in the middle of your audience’s news feed. This type of placement tends to lead to more engagement.
InMail – Sponsored InMail provides advertisers the ability to send a form or an email message to any of LinkedIn’s users. The InMail feature also uses LinkedIn’s segmenting features to choose a highly targeted group of users to send your message to.

GET IN TOUCH

Bid for your target audience
LinkedIn ads are sold by auction. You bid against other advertisers trying to reach the same audience.
Choose your pricing
Choose from CPC or CPM pricing. Or choose Sponsored InMail and only pay when your message is delivered.
Control your costs
Set your own budget, bid, and schedule. Start with any budget and stop your ads at any time.

The basics of LinkedIn advertising

OBJECTIVE

It’s very important to know what is going to be the goal for every campaign before you create it, as this will determine the type of audience you will target and the type of advert you will go for. You can choose from: generate leads, drive website traffic, and build brand awareness.

ADS FORMATS

Choosing the right ad formats is almost as important as having great creatives. Within LinkedIn you can chose from the following: Text Ads, Sponsored Content and InMail.

AUDIENCES

LinkedIn’s high-quality data lets you target professional audiences with great precision. You can filter by job function, seniority, company name, geography, industry, interest-based filtering persona targeting and more.