The number one social business network.
Relationships matter more than ever, as today’s professionals seek out ideas and insights from the people and brands they trust. They devote a lot of time to reading news and keeping in touch with their networks through LinkedIn.
LinkedIn has emerged in recent years as a powerful asset for B2B marketers. It’s become the go to social networks for anyone attempting to reach a B2B audience. The network is becoming the perfect place to drive conversions, raise brand awareness and educate potential prospects on your services.
There are three main ways you can advertise through the network:
It’s very important to know what is going to be the goal for every campaign before you create it, as this will determine the type of audience you will target and the type of advert you will go for. You can choose from: generate leads, drive website traffic, and build brand awareness.
Choosing the right ad formats is almost as important as having great creatives. Within LinkedIn you can chose from the following: Text Ads, Sponsored Content and InMail.
LinkedIn’s high-quality data lets you target professional audiences with great precision. You can filter by job function, seniority, company name, geography, industry, interest-based filtering persona targeting and more.