Instagram advertising is method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. Today Instagram has 800 million active users and advertising spend on the platform is growing at a rapid rate.
According to wordstream, in 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad.
60% of people say they discover new products on the Instagram platform and 75% of Instagrammers take action after being inspired by a post! Those are statistics you don’t want to be missing out on!
There are 5 types of advertising on Instagram you can do: photo ads, video ads, carousel ads slideshow ads and story ads.
However, with more brands advertising on the platform, it’s vital you get your targeting and creatives right to make the ROI work for you. At Launch, we have been working with Instagram ads from the beginning and love getting great results from this fast growing platform.