An image says a thousands words
Display advertising is a type of online advertising that comes in several formats: including banner ads, rich media and more. Display advertising relies on assets such as images, audio and video to communicate a message.
You can use eye catching imagery and rich media to get your target audience’s attention. The creativeness and placement of display ads draw attention and helps your business stand out from the competition.
There are certain targeting options that aren’t available through search marketing. These include topic and interest targeting and remarketing. You can also reach specific demographics such as gender and age.
While search advertising reaches an audience with an intention to purchase, display can create an initial interest. Display ads have a high reach and can be seen by large numbers of people.