Instagram is becoming one of the fastest growing social media platforms and is one of the top platforms for brands to showcase their service through imagery and video content. However, Instagram recently changed it’s algorithm, it no longer displays posts chronologically, it will show you posts from companies and brands that you interact with the most. This means that as a new brand on the platform, it can be hard to gain followers and likes.
Brands can then turn to the dark side and do dirty tactics to gain followers and likes quickly. They believe it will make them look more established and ‘cool’. There are plenty of companies out there that offer fake ‘followers’ and ‘likes’ for very little cost, you can buy 2,000 followers for as little at £2, making it extremely tempting. But, don’t do it!
Why it’s not a good idea
First, it can be obvious when you buy followers, which can in turn damage your reputation rather than helping it. If someone calls you out on it, you could end up with lots of people turning negative about your brand! When a brand or person buys followers, it’s obvious to the end user for the following reasons:
- Engagement is low. These ‘followers’ do not engage with the posts and therefore the ‘likes’ and ‘comments’ will not be in line with the number of followers they have
- The accounts are not relevant. If you look through the people that follow the accounts, they are usually not relevant to the brand or service
- These ‘fake’ accounts have few images or no photos. If you look through the accounts that follow the brand, fake followers usually have few images or no photos at all
Secondly, if Instagram catch you, it’s goodbye account! If they find out you have purchased your followers or likes, they can deactivate your account.
Finally, buying followers does your business no good! These ‘fake’ accounts will not engage with your content or buy from you. So really, what’s the point? You are far better having a smaller number of followers that engage with you than a bunch of fake followers that will never engage or buy from you.
Our advice? Get an instagram strategy together, and grow your followers organically for long term success.
If you want a hand with your social media strategies then just give us a shout.