23% of users research on their phones while in store shopping, looking at reviews and doing price comparisons.
Even more interesting is that 45% of in store customers would prefer to research on the phone than speak to sales staff!
In 2018 over 80% of purchases in the UK were in store and in 2019 this is expected to decrease to around 77%
YouTube is growing in influence with 40% of users reporting that they went onto buy from a brand after seeing them on YouTube
Most importantly, we are in the era of high customer expectation from their online experience, which more frequently than not, is not being met
If customers don’t have a positive website sales experience they are quick to move on and brand loyalty becomes less important if the experience isn’t consistently high
Would you like to talk to Danny about your Google Shopping campaign or need to sell more online? Get in touch for a free audit of your Google Ads account.
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About Launch Online
Launch Online is a Google Premier Partner offering Digital Advertising & Marketing services to clients across the UK & Europe with offices in Devon, Cornwall & Leeds.
1 Barnfield Crescent
Tel: 01392 280300