If you’re spending money on ads but not securing key conversions, your website could be the problem. A web usability audit is a great way to get a full picture of your website’s strengths and weaknesses, all carried out by expert, objective eyes.
Web usability audits
Did you know 88% of users are less likely to return to a website after a bad user experience? Anything from site speed, to content, to forms could be letting you down.
As part of a usability audit, we’ll use tools such as analytics and heat map data to identify barriers that might be stopping your customers from converting. We’ll also assess:
Navigation
Mobile layouts
Landing pages
Key user journeys
Content structure
From there, you’ll get a full report of our findings, key insights and recommendations. Regular audits at defined intervals (usually quarterly) tend to get the best results, measuring ongoing improvement and capturing shifts in audience behaviour – but we can deliver this service as a one-off study too.
Ecommerce audits
Selling products online means your website has even more work to do, since it’s responsible for a huge amount of your income. If you’re concerned your website isn’t working hard enough, our ecommerce-focused audits can help. As well as the usual usability study, we’ll also focus on:
Product page optimisation
Product search
Product categories/organisation
Promotions and calls to action
Checkout funnel
Search engine optimisation
We’ll then present you with a detailed report that covers your whole ecommerce experience and how users are interacting with it. You’ll get recommendations and quick wins, giving you all the information you need to improve your website in the short and long term, and keep your customers coming back for more.
Lead generation audits
If you’re looking for a particular focus on lead generation, we’ll tailor our usability study to focus more on certain aspects of your website, including:
Clear proposition
Demonstration of social proof
Calls to action
Ease of lead capture
We’ll even take a look at how your closest competitors are performing, ensuring you get the edge with better performance and user experience.
Just like our other studies, you’ll get a full report of findings with actionable insights to move your business forward.
Talk to us today about auditing your website to get better results.
Ensuring our website visitors have as smooth a ride as possible helps to ensure that site visitors convert as often as possible – the team at Launch brings valuable insights into our user experience, which we can then use to make improvements. I’d happily and highly recommend the service!
Tom Mercer - Digital Marketing Manager - Fluid Branding