What it takes to be a Senior Paid Media Specialist at Launch

You will manage a team of paid media specialists and deliver for clients on their paid media campaigns – focusing on Paid Search and Paid Social but also Amazon and Programmatic. 

Responsible for ensuring a high level customer service and best practice in PPC account management, you will be a role model for excellence and lead your team to do the same. You’ll be deeply embedded in the latest digital media execution across paid channels, and educate and train your team on best-in-class implementation. You should have:

  • Excellent communication skills 

  • A desire to build on your knowledge

  • Great attention to detail

  • Analytical and strategic skills

  • Management experience

Key tasks and responsibilities 

  • Defining paid media strategies to help clients achieve their KPIs

  • Setting up, building and executing paid media campaigns for a variety of clients

  • Managing and supporting a team of paid media specialists

  • Identifying opportunities to try new techniques or see greater success

  • Reporting on campaign performance to clients

  • Driving improvements across accounts

  • Staying up to date with the latest in digital marketing

  • Be a symbol of thought leadership, participating in blog writing, webinars, and events

Essential skills

  • At least 4 years’ experience in a Premier Partner agency offering paid media management

  • In-depth knowledge of paid media platforms – Google Ads, Microsoft Ads, etc

  • An understanding of wider marketing principles: understanding user journeys and how to influence them through paid campaigns, implementing effective marketing messaging at all stages of the funnel

  • A strong understanding of attribution models and the ability to guide clients on what works best for them as a business.

  • Some experience pitching paid media campaigns and helping grow revenue when the time has been right for the client

What we’ll offer you 

Salary: £32,000 – £45,000 depending on levels of experience. Part time also considered.

On top of your salary, you can also expect:

  • Work-Life balance – no leaving late, no overtime expected

  • Family ethos – we know life isn’t all about work 

  • Quarterly socials – we get the whole team together for some fun!

  • Company wide benefits scheme – enjoy perks along the way

  • To be encouraged to attend events – and speak at them too!

  • Continual development in a supportive environment

  • 25 days annual leave plus bank holidays – as well as an extra day off for August bank holiday and a lie in on your birthday!

What next?

  • Apply! Send a CV and cover letter to [email protected] 

  • Introduction – initial call or coffee

  • Getting to know each other – first interview and competency test

  • The finale – an interview with a senior member of the team

  • The job’s yours!

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