What it takes to be a Paid Media Executive at Launch

If you’re looking for a diverse role with room for growth, this could be right up your alley. As an entry level position, you won’t be expected to know it all already. It’s more important that you demonstrate a real enthusiasm for paid media and a willingness to learn.

You’ll be managed by an Account Manager or Account Director with a huge amount of experience – so you get the opportunity to learn from some of the best! They’ll show you how to develop a paid advertising strategy, craft profitable campaigns and create in-depth reports for our clients. You should have:

  • Good communication skills 

  • A passion for strategy and marketing 

  • An interest in digital 

  • A drive to learn new skills

  • An analytical mind 

Key tasks and responsibilities 

  • Setup, management and optimisation of paid media campaigns

  • Developing client ad strategy

  • Analysing and reporting on campaign data and delivering this to the client

  • Building positive client relationships via phone, email and meetings

  • Reporting against forecasts and strategy based on client needs

  • Campaign strategy and execution

  • Auditing accounts confidently

  • Analysing Google Analytics for data insights

  • Maintaining knowledge through Google Ads/Analytics exams

Campaign building tasks

  • Keyword research 

  • Ad copy writing 

  • Audience building 

  • Campaign experiments and testing 

  • Shopping feed optimisation

  • Conversion tracking 

Essential skills

  • At least 1 years’ experience in digital marketing campaign management

  • Have passed the following exams: Google Ads Search Fundamentals, Google Ads, Display, Google Ads Video, Shopping Ads and Google Analytics for Beginners

  • Knowledge and experience in running campaigns across Google Ads, Microsoft Ads, and Facebook Ads Manager

  • A strong understanding of bid/budget management and how changes affect performance

  • Comfortable using Google Ads Editor

  • Previous experience working within an agency or client team environment

  • An understanding of wider marketing principles: understanding user journeys and how to influence them through paid campaigns, implementing effective marketing messaging at all stages of the funnel.

  • A strong understanding of attribution models and the ability to guide clients on what works best for them as a business.

What we’ll offer you 

Salary: £22,000 – £25,000 dependent on experience

On top of your salary, you can also expect:

  • Work-Life balance – no leaving late, no overtime expected

  • Family ethos – we know life isn’t all about work 

  • Quarterly socials – we get the whole team together for some fun!

  • Company wide benefits scheme – enjoy perks along the way

  • To be encouraged to attend events – and speak at them too!

  • Continual development in a supportive environment

  • 25 days annual leave plus bank holidays – as well as an extra day off for August bank holiday and a lie in on your birthday!

What next?

  • Apply! Send a CV and cover letter to [email protected] 

  • Introduction – initial call or coffee

  • Getting to know each other – first interview and competency test

  • The finale – an interview with a senior member of the team

  • The job’s yours!

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