Bounce Rate increases by 90% when a page load time increases from 1 to 5 seconds!
“Speed is something that does matter quite a bit to us and it has a big effect on users, so that’s something that I, personally, would take seriously.” John Mueller, Webmaster Trends Analyst at Google.
We may be getting away with it – research suggests that 50% of users actually blame their internet connection for slow loading times instead of the website they are trying to view. But attitudes are shifting, and there are clear opportunities for those of us willing to invest in making our websites lean, mean, loading machines!
And why wouldn’t you – the probability of bounce rate increases by 90% when page load time increases from 1 to 5 seconds – and people who have a negative experience first time around are 62% less likely to make a future purchase.