The Top UK Digital Marketing Events You’ll Actually Want to Attend in 2024

An audience in a lecture theatre listening

It’s time to get your calendar out and plan your marketing events for the year ahead so you can schmooze with the great and good from the industry, and hear from the people in the know to take tips, inspiration and actionable insights back to your team.

We’ve done the hard work for you and rounded up some of the best UK digital marketing events – both virtual and in-person – to pop in your diary.

1. The CMO’s Guide to Conversion Rate Optimisation, Launch

17th April, The Watershed, Bristol (in person event)

If you want the edge over competitors, you need to go beyond driving the right people to your website and social channels. Once they have found you, gather insights to increase the chances of converting them into customers.

Launch’s next big event will give you the information you need to incorporate CRO into your marketing strategy and turn visitors into customers. Our previous events have attracted speakers from Google, Pinterest and other big name speakers from the industry, so register your interest and look out for more details on the line up soon.

You can benefit from insight from our last event, the CMO’s guide to Peak Performance, by grabbing a full summary of all the insights from the morning in our event ebook summary, along with other resources. Visit our event resources page for the full lowdown, and learn more about the talks over on our dedicated event page.

2. BrightonSEO

April 25th-26th 2024, Brighton (in person and virtual event)

BrightonSEO has grown to become a lynchpin for digital marketers, and not just in the UK. With its massive variety of talks, it’s an excellent way to keep your finger on the pulse of what’s happening in the industry.

If you’re after insight in a specific digital discipline beyond SEO, we highly recommend checking out the growing fringe festivals, including The Paid Social Show, The Search Advertising Show and MeasureFest.

They offer a virtual-only package, which is especially handy for those of you who struggle to get away from your desk as well as ballots for free tickets.

Learn more about BrightonSEO

3. Social Media Marketing Forum (SocialDay)

8 May 2024, London (in person)

Is there a collective noun for a pack of Social media marketing professionals? Well if there isn’t, SocialDay is THE day to invent one. It’s an unmissable networking opportunity, a chance to catch up with the latest trends plus there’s Q&As with Meta, Twitter and Snapchat. Stop scrolling and start talking and you’ll come away with big ideas (so users don’t scroll past you, eh)?

Learn more on the SocialDay website.

4. MAD//Fest

July 2nd to 4th 2024, London

Ever wondered where the cutting-edge of digital marketing converges? Look no further than MAD//Fest London. This festival isn’t just an event; it’s a vibrant melting pot of ideas, innovation, and interaction. It’s where the brightest minds in digital marketing, advertising, and technology gather to rewrite the rulebook. With keynote speeches from industry leaders and pioneering companies, workshops brimming with actionable insights, and a unique pitchfest for startups, MAD//Fest is a playground for professionals who dare to think differently.

Learn more on the MAD//Fest website

5. Marketing Week’s Festival of Marketing

Date TBC, London

If you want to go big or go home, this is the event for you. With some of the world’s biggest brands in attendance the Festival of Marketing is a one-stop shop for those looking for thought leadership from some of the biggest and brightest in the industry. It really is brilliant stuff, with handy reminders of the foundations of marketing, along with the topical talking points to help you stay super relevant.

Learn more about the Festival of Marketing

2 2
Launch team member stood up giving a presentation.
Exeter event image. Three Launch team members stood in front of crowd giving a presentation.

Slightly Further Afield

6. SMX Advanced Europe

September 10th to 11th 2024, Berlin

Whilst it’s not UK based, SMX Advanced warrants a mention for the unique opportunity it offers to explore the complexities of search marketing among Europe’s finest. For advanced SEO and PPC executives only, it offers featured sessions, workshops and roundtables to give you the chance for in depth discussion with leading figures from the industry.

Learn more on the SMX advanced website

Previous events

Building Brands

November 1st 2023, Exeter

In the last few years, Building Brands has built a reputation for providing marketers in the South West (and beyond!) a brilliant day of insights.

It somehow manages to balance a broad spectrum of disciplines with the level of detail needed to come away with actual insights. As a day-long conference, it’s run spectacularly well. Our Paid Social Director Becky and Paid Media Executive Harry spoke at the previous event and you can hear them run through a recap of the event on LinkedIn – Performance Max by Harry and Pinterest tips from Becky!

Learn more about Building Brands

Experimentation Elite

7 December 2023, London (in person event)

You’re already investing in driving traffic to your site, but are you maximising the value of that traffic with Conversion Rate Optimisation (CRO)? Experimentation Elite is the ideal way to explore what CRO has to offer, with a focus on learning, growing, and championing experimentation through practical tasks, networking and a stellar speaker lineup. Don’t forget to seek out Launch’s Head of Conversion, Joe Johnston, for a chat and a biscuit.

Find out more on the Experimentation Elite website.

And finally…

Naturally, we also recommend you keep a close watch on Google events throughout the year, especially with GA4 just around the corner and consumer habits shifting.

We never shy away from a learning opportunity at Launch, which is one reason why our team of paid media experts, data analysts and CRO team get consistently great results for our clients. So you’re likely to run into as industry events, both virtual and in-person! You can also contact us directly if you are looking to make your paid media work better for you.

Don’t want to miss out on future Launch events? Register for our monthly newsletter!