What is YouTube for action?
YouTube for action campaigns help drive leads and conversions by adding prominent CTAs (calls to action) and headline text overlays to your video ads. These new call to action buttons and location extensions help drive conversions directly from your video ad!
It’s all very well having an easy way to convert, but how do you attract the right audience? 55% of people searching for a product on Google then learn more by going to YouTube before they buy. YouTube realised they needed to harness these people and have now given advertisers better targeting options. You can now target potential customers based on intents and interests as highlighted below:
Affinity and in-market segments – Improved
In-Market Audience is composed of people who are actively searching and comparing your product/service. Affinity targeting analyses someone’s overall interests and lifestyle to get a sense of their overall identity.
Life Events – New
Reach people during major life milestones like getting married, moving, or graduating college.
Consumer Patterns – New
Reach frequent grocery, big box, department, convenience store shoppers, frequent restaurant goers, and more.
Custom Intent – New
What if you could reach audiences on YouTube that just searched Google for what you offer? With custom intent audiences, now you can!