Entries by Becky Dickinson

A day in the life of… Danny Ireland!

Tell us a bit about yourself… I’m the token northerner of the Launch Team, based in Wakefield. I grew up playing rugby league to a semi pro level on the books at a couple of Super League teams. Achieved my Business Management Degree at Leeds Met, then went to work in football for over 5 […]

PPC News: Google Ads to sunset average position reporting metric later this year

Google will retire the average position reporting metrics used in Google Ads this September. What is average position? Average position is the mean average of where your ad is placed. Google’s definition of average position is “A statistic that describes how your ad typically ranks against other ads. This rank determines in which order ads appear on the page.”  […]

A day in the life of… Dids Reeve!

Tell us a bit about yourself… Having graduated with a degree in photography and been self employed in bricks-and-mortar and e-retail for 10 or so years, I came to digital marketing via a non-direct route; it wasn’t something you could study back then! My digital experience grew from having my first (fairly unsophisticated) website in […]

Black Friday 2018 – trends and a checklist!

Black Friday is nearly here! However, with many retailers starting their Black Black Friday deals at the beginning of the week, we’re sure your email inbox has been filled with offers for days! Black Friday has changed the way we shop on the run up to Christmas, advertisers and businesses are having to change their […]