Tell us a bit about yourself…
After spending three years at University in Bristol and graduating with a degree in Business Management, I came back to sunny old Devon to pursue a career in digital marketing. Having spent the last 3 years working as a Digital Manager within a full-service marketing agency, I recently joined the team at Launch Online to further hone my craft and surround myself with fellow PPC geeks!
What’s your job role at Launch Online?
Account Manager, where I’ll usually be working across a wide range of clients which involves analysing and optimising digital activity, ensuring that online marketing efforts are as effective and efficient as possible. Due to current events, my role has changed slightly, where I’m now using my experience in web usability, to provide our clients with valuable insights as to how they can make their customer’s online journey more seamless and ultimately drive more conversions, in what is a difficult time for most businesses.
What would a typical day look like for you?
I’m not sure I’ve come across a typical day yet! First thing, I’ll usually catch up with the rest of the team, and then will begin to crack on with whatever tasks come my way. These can vary from assisting my colleagues, to auditing accounts internally or exploring client websites and researching their competitors. I also always try and put some time aside to learn new skills, and keep up to date with the latest goings-on in the world of PPC. Right now I am learning advanced Google Tag Manager skills!
What is something you look forward to everyday?
Learning something new about the fast-evolving world of digital marketing! Outside of that, it’ll be checking in on performance after making tweaks to a campaign, or finding new ways to improve our clients’ websites.
What do you like most about your job at Launch Online?
The team dynamic is great, and as well as being good fun, provides a strong foundation for creative thinking and new ideas. I’m relishing the opportunity to learn from the rest of the team, who all have their own unique wealth of experience.
How do you wind down after a day at work?
Outside of work, I’ll usually be found kicking a football around, watching a gritty crime drama, eating too much or re-repairing some poorly constructed DIY I’ve already put together at home!