A day in the life of… Danny Ireland!

Tell us a bit about yourself…

I’m the token northerner of the Launch Team, based in Wakefield. I grew up playing rugby league to a semi pro level on the books at a couple of Super League teams. Achieved my Business Management Degree at Leeds Met, then went to work in football for over 5 years, before moving into digital advertising.

What’s your job role at Launch Online?

Account Director, working across a number of clients to make sure that the strategy and implementation of their digital activity is providing results.

How did you get into Online Advertising?

I was working within Sports Sales & Marketing, assisting brands to use sports as a marketing platform and getting the best results from it. I then went to work at Google HQ, straight into the deep end of digital! I assisted UK agencies with their online advertising campaigns. Then the opportunity came to switch to an agency and join Launch Online, I have not looked back!

What would a typical day look like for you?

In the morning I will say hello to the rest of the team, and jump on a Google hangout with them at our HQ in Exeter.

There is not a day where I don’t have contact with the team or clients. I like to jump on a video call / phone call with clients to go through their campaigns rather than email.

My calendar is my bible! I like to set A LOT of reminders about campaigns which need changing – so setting allocated time aside helps schedule my workload and time. 

What is something you look forward to everyday?

Checking the performance of a campaign that I have made changes to. It’s a bit geeky but it’s all about the data and seeing it perform is great.

What do you like most about your job at Launch Online?

The work environment that Jaye has pushed for, which means that she not only gets the best out of us, but we are excited to do the work. Additionally, I love building client relationships –  I really enjoy meeting new people and getting to know new businesses.

How do you wind down after a day at work?

I am a big fan of Leeds United where I have a season ticket so when I get a chance i’ll be watching them. I enjoy TV & films and would also call myself a gamer with Red Dead Redemption taking some time to get through!

When I am not watching footy or gaming, my wife has me doing DIY around the house which we bought last year!

Thank you Danny! Next up, we’ll be hearing from Jaye, she’s the brains behind Launch Online! Watch this space!