Charlie Launch Online

A day in the life of… Charlie!

Tell us a bit about yourself…

After graduating from Bournemouth University with a degree in Leisure Marketing, I decided to pursue my love of the snow which led me to Wanaka, New Zealand, where I trained to become a snowboard instructor. After a few years of back to back winters between NZ and the USA, it was time to settle and I moved into a marketing role for a ski area.

After 13 years of calling NZ home, my husband and I, along with our two young children, moved to Devon for some ‘sun’, sea and sandy adventures.

What’s your job role at Launch Online?

I’ve joined Launch Online as an Account Manager and I’m very much looking forward to getting to know the lovely clients that Launch Online has the pleasure of working with.

How did you get into Online Advertising?

After my time working in ski area marketing, I moved in to an online marketing role for a regional tourism organisation, during this time I met a PPC yoda and I was wooed to the search side.

What is something you look forward to everyday?

Spending time with my amazing mini humans and seeing how my clients accounts are performing #searchgeek

What challenges do you face in your role?

Search is constantly evolving, finding the balance of testing and using AI alongside manual strategies.

What do you like most about your job at Launch Online?

The team. I’m feeling very fortunate to have found such a lovely bunch of people to work.

How do you wind down after a day at work?

I love spending time with my kids, nothing helps me to see the world more clearly than a conversation with my 4 year old. We have recently bought a paddle board and camping gear and plan to get the kids outside enjoying the beautiful South West.

Thank you Charlie! Next up, we’ll be hearing from Jaye, she’s the brains behind Launch Online! Watch this space!