Tell us a bit about yourself…
Having graduated with a degree in photography and been self employed in bricks-and-mortar and e-retail for 10 or so years, I came to digital marketing via a non-direct route; it wasn’t something you could study back then! My digital experience grew from having my first (fairly unsophisticated) website in 2003, to being trained in SEO and Google AdWords for my own business, to what I do now.
I live a stone’s throw from the sea and love the pace of life that goes with it. I am a bit of a petrol head, and ride a superbike for fun.
What’s your job role at Launch Online?
I am an account strategist and unofficial ‘ppc ninja’ for ecommerce and B2B clients.
What would a typical day look like for you?
I don’t have many typical days! I might be at a client’s office, or at a Google event in London, or on calls with clients discussing strategy or progress on their advertising or SEO. I guess most days are spent working in-depth on clients’ Google, Bing or social media ads accounts, and this is sometimes in collaboration with one of my inspiring colleagues.
What is something you look forward to everyday?
Eating. Or when it comes to work, seeing positive performance data. #geek
What challenges do you face in your role?
In its simplest form, my role requires me to be responsible for driving the website traffic on which many of our clients’ businesses are built. Many of them operate in highly competitive industries, so spending their budgets wisely, and ensuring that their business stands out from the crowd, are challenges I relish.
What do you like most about your job at Launch Online?
I think the collaborative relationship we nurture with our clients is something special because the mutual trust built allows us to be creative and innovative with their advertising. I’ve worked with the core of my clients since I joined Launch Online, and I really enjoy getting fantastic results for them.
How do you wind down after a day at work?
I may go for a walk down to the sea, or take my bike out on the road; maybe end up at a beach somewhere, or getting ‘lost’. Otherwise I like to cook or consume box sets. I also help a local non-profit called Driven to Extremes, which supports military veterans suffering from PTSD, by giving them the opportunity to take part in challenging vehicle expeditions around the world.
Thank you Dids! Next up, we’ll be hearing from Danny, he’s our Google Shopping Guru! Watch this space!